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Automotive Industry
China's biggest automaker BYD is planning to double it sales network in Europe by the end of next year, a senior executive said on Monday, as part of an aggressive push into the continent's market.
"By the end of 2025, we will be present with 1,000 points of sale in Europe, and next year we're going to double (that)," Maria Grazia Davino, regional managing director for Europe at BYD, said at an event in Frankfurt.
"In line with successful competitors, we need to have proximity and win proximity to the European customers," Davino, in charge of BYD's business in German-speaking countries, Eastern Europe and Scandinavia, said.
BYD has a "long-term localisation strategy" for Europe, where the carmaker is already present in 29 markets, Davino said, pointing to the carmaker's soon-to-be-opened plant in Hungary, its first on the continent.
In addition, BYD is planning a second factory in Turkey and is also weighing a third production site in Europe, with Spain emerging as a top contender.
BYD's European sales more than tripled to 80,807 vehicles in the first nine months of 2025 compared with the same period last year, after the automaker began selling plug-in hybrids as well as fully electric cars.
"Localising in a mature region like Europe is a very important project. It requires knowledge, dedication, investments, and resources at all levels," Davino said.